Musée d'Orsay



Musée d'Orsay




Art Direction, Visual identity, Type design, Guideline, campaign, print, digital

The Musée d'Orsay is dedicated to artistic expression from the period 1848-1914. With an annual attendance rate of 3.5 million, it is one of the world's most prestigious cultural institutions. We won the contract for the complete overhaul of its visual identity, in partnership with Designers Unit for the signage. Our project promotes a contemporary interpretation of the museum's artistic expressions, by defining a clear, readable and engaging visual language. We defined a global, coherent approach for all print and digital communication media, including signage. We designed an exclusive, bespoke typeface: Orsay Elzevir. This typeface is a contemporary reinterpretation of the typographic evolutions from La Belle Époque, and conveys the energy of the artistic period to which the Musée d'Orsay is dedicated.