Zoo is a Paris-based design studio founded in 2013. We provide creative and art direction in the fields of art, design, cultural institutions and brands. We believe in strength of plain ideas and in necessity of a clear language. Feel free to contact us, it will be a pleasure to meet you.
Syvil
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Syvil architectures
2021
Art direction, visual identity, logotype, print, digital, website, editorial design
Syvil is a Parisian architecture and urban planning studio founded in 2015, after five years of existence as a think-tank. The studio is the winner of the 2018 Young Architects and Landscape Architects Albums (AJAP 2018) and the winner of the Équerre d'Argent First Work in 2021. Syvil takes a singular look at contemporary cities by choosing to focus on their backstage areas, their backyards and the material channels that enable them to exist. Thus, by bringing together the studio's Research and Project divisions, we developed the agency's new identity and website.
Musée d'Orsay
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Musée d'Orsay
2023
Art Direction, Visual identity, Type design, Guideline, campaign, print, digital
The Musée d'Orsay is dedicated to artistic expression from the period 1848-1914. With an annual attendance rate of 3.5 million, it is one of the world's most prestigious cultural institutions. We won the contract for the complete overhaul of its visual identity, in partnership with Designers Unit for the signage. Our project promotes a contemporary interpretation of the museum's artistic expressions, by defining a clear, readable and engaging visual language. We defined a global, coherent approach for all print and digital communication media, including signage. We designed an exclusive, bespoke typeface: Orsay Elzevir. This typeface is a contemporary reinterpretation of the typographic evolutions from La Belle Époque, and conveys the energy of the artistic period to which the Musée d'Orsay is dedicated.
Château d'écouen
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Château d'Ecouen, National museum of Renaissance
2020
Program, guide, editorial, signage, booklets, etc.
Owned by a great Renaissance lord, Anne de Montmorency, the Château d'Ecouen [located 20 kilometers north of Paris] has housed the National Renaissance Museum since 1977. With all of the internal teams, we have redefined the overall image as well as the visual identity system of this Château-Museum with its exceptional collections: one of the most prestigious decorative art sets of the 15th, 16th and 17th centuries!
We define an assertive visual register that gives this unique cultural institution a tone that is both sensitive and didactic, inspiring and engaging.
MOCO Montpellier Contemporain
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MOCO Montpellier Contemporain
2019
Logotype, stationery, gtemplates, guidelines manual, signage, website, posters, leaflets, goodies, etc.
MOCO Montpellier Contemporain is a pioneering artistic project led by Nicolas Bourriaud. It is an artistic ecosystem bringing together the School of Fine Arts - ESBA MOCO -, the contemporary art center MOCO Panacée and the MOCO Hôtel des Collections, new location dedicated to international collections exhibitions. We have designed a global identity system including full graphic guidelines, the signage of the three places, the website and the campaign creatives - local and national - dedicated to the launch of this new artistic institution.
La Colline des Arts
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11 museums in Paris 16th district
2021-2023
Visual identity, logotype, Print, pictogram
Following the example of Berlin's Museuminsel or Vienna's MuseumsQuartier, eleven cultural institutions located on the Colline de Chaillot have joined forces to form La Colline des Arts network. We designed the logotype and the cartography of this network, as well as various communication campaigns.
Amos Sport Business School
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Amos Sport Business School
2021
Logotype, typeface, templates, guidelines manual, posters, leaflets, goodies, etc.
Global redesign and graphic identity of this business school specializing in sports, which has 12 campuses in Europe.
We have developed an exclusive typeface as well as a set of adapted and dynamic communication tools. Our challenge is to redefine an institutional and dynamic tone, in the service of an approach focused on the international scene and aware of the major sporting challenges of the world of tomorrow.