Zoo has won the international competition for the rebranding of the Centre Pompidou’s global visual identity. With a bold, expressive, and unifying language, our proposal reaffirms the museum’s positioning, reflects its commitment, and strengthens the brand’s international influence. The exclusive CP Family typeface, custom-designed by Zoo, offers a contemporary take on the Centre Pompidou’s typographic evolution. It embodies key elements of the building’s iconic architecture—its visible pipes, modular structures, and playful, monumental form—while continuing a distinct typographic heritage defined by geometric letterforms and condensed characters.

Following on from the global overhaul of its visual identity, we designed the campaign for the 23-24 season of Chaillot, Théâtre national de la Danse. Amateur images of bodies in motion are set against a surprisingly digital chromatic tone: a combination of mirror ink and neon green.

With the Salle Jean Vilar closed for renovation over a long period, Chaillot - Théâtre national de la Danse is offering performances in several partner theaters. We designed and implemented the Chaillot Nomade visual identity on a multitude of print and digital media.